WE ARE A BRANDING AND DESIGN STUDIO THAT FOCUSES ON HELPING IMPACTFUL, FUTURE-ORIENTED
INDIVIDUALS AND ORGANIZATIONS.
Our philosophy is rooted in the fact that seemingly trivial details - colors, shapes, fonts, keywords - can be used to convey a nontrivial amount of information. These details can be observed and leveraged to help you succeed, and we can make it happen.
we will identify the crux of your problem and solve it with cohesive, compelling narrative and thoughtful design
A LOT HAPPENS WHEN SOMEONE
sees your logo or reads the words on your website.
The mind's attentional processes are insanely complex. Luckily, there are patterns. We use those to identify where the attention should go when someone encounters your brand, and create the artifacts necessary to direct them there.
KNOWING YOUR POSITION IN
the landscape of your collaborators and competitors is key, but it can't be maintained or elevated without excellent communication.
As cliche as it sounds, it's true that having a brand means telling a story. You want to be the one telling it the best, so you can't afford to shirk the details.
We can help with that by mapping and analyzing the brands in the space, and crafting a winning narrative to build your brand from.
NO ONE READS EVERY
word on your website - which is why when you use them, you'll want to make them count. We can help you crystalize the information that you need to convey, and transform it into brief, powerful copy.
But we go beyond words. The space of design that your viewers interface with will communicate a LOT more about the fundamentals of your brand in a LOT less time. We specialize in understanding the subtleties of design and how human psychology reacts to everything from shapes to colors to fonts.
Whether you need a whole new brand guide or just a handful of banners for a campaign, you can trust that we will deliver something that people will remember.
WHY STOP AT
giving you a design when that's just the first step of the process?
Creating a powerful and engaging brand doesn't stop at the presentation - it develops with the response.
OP Branding is a company focused on implementing and improving a theory of brand creation and evolution - we're flexible and adaptable, and will continue to work with you as your needs grow and change.
Olli's grasp of a wide range of aesthetic possibilities and ability to construct new narratives made her an obvious choice for my company. She's our number one person to go to for all things in the design space.
Executive Director, Leverage Research
“If you're working on something innovative, work with Olli Payne. Her combination of theoretical and practical knowledge yields custom-fit solutions that are in a class of their own.”
Writer; Intependent Researcher
Olli has been an incredible help in clarifying my ideas, getting me motivated, and helping me understand the purpose that my content generation efforts have been aimed towards.
OP Branding is an agency led by Olli Payne, who leads on the dimension of branding strategy.
Our associates are freelancers who are industry-savvy and value having a positive impact on the world via their skills and knowledge in the areas of graphic design, copywriting and editing, video content creation, social media strategy, and marketing.